Media rights have far surpassed ticket sales and donor contributions as the main revenue driver for athletic programs.Īccording to a database run by the Knight Commission and Syracuse University, 19% of the Pac-12’s revenue in 2012 - the year after Utah and Colorado joined the conference - came from media rights, NCAA conference distributions and bowl games ($123.08 million). “It’s also about the changing landscape of intercollegiate athletics, and making sure that schools are set up for the most success possible in the long term.” “I think this was a factor of timing and potential media partners not being willing to provide the right fees that the conference and the institutions wanted,” said Tag Garson, senior vice president of properties for Wasserman, a media company that represents broadcasters, coaches and executives and also consults with teams and leagues. Last week’s Pac-12 collapse, which saw five of the remaining nine members announce they were leaving the “Conference of Champions” for either the Big Ten or the Big 12, drove home in a dramatic way two points: football drives college athletics and there are limits to what the media market will pay for content. He stepped down as commissioner in 2021 and his successor, George Kliavkoff, didn’t land the deal the conference needed. Scott didn’t have a chance to negotiate a second Pac-12 media deal. Live events featuring University of Washington and Washington State University coverage in football, men’s & women’s basketball and Olympic sports.Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.”Īs it turns out, Scott’s statement instead ended up reflecting what rival conferences and commissioners did. Live events featuring University of Oregon and Oregon State University coverage in football, men’s & women’s basketball and Olympic sports. Live events featuring University of Utah and University of Colorado coverage in football, men’s & women’s basketball and Olympic sports. Live events featuring UCLA and USC coverage in football, men’s & women’s basketball and Olympic sports. Live events featuring University of California, Berkeley and Stanford University coverage in football, men’s & women’s basketball and Olympic sports. Live events featuring University of Arizona and Arizona State University coverage in football, men’s & women’s basketball and Olympic sports. Live events from all 12 universities including 30+ football games, 100+ men’s basketball games, Pac-12 Championship events, more than 300 live Olympic sport events as well as original and studio content such as The Pregame, The Drive: Pac-12 Football, Inside Pac-12 Football, Our Stories and Pac-12 All-Access. Vice President, Distribution & Partner Marketing Vice President, Content Production & Strategy Vice President, Digital Business & Products Vice President, Audience Development & Creative Services The media company consists of seven 24/7 TV networks (one national and six regional TV networks), and digital properties whose mission is to connect fans to the universities and sports they love.Ĭlick here to find one of the multiple options and providers of Pac-12 Networks anywhere across the country. As the content arm of the Pac-12 Conference, Pac-12 Networks is the first and only sports media company owned by its 12 Universities.
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